Coffee specifically for cyclists. Although non-cyclists can consume our coffee, its generally not advised. Side effects include maintaining a 95rpm cadence, a 5% increase in FTP, and a insatiable need to check your strava data 2 seconds after completing a ride.

Why 7 minute? Well, besides being the ideal amount of daily workout time to achieve perfect abs, 7 minute hill is a well known 2 mile, 390ft climb in the Santa Monica Mountain range that is a favorite amongst locals and non-locals (thanks Tom Pidcock). It's not the longest, it's not the steepest, and it's certainly not the toughest, but like our coffee, it just hits the spot.